HUAWEI DECODED
Huawei decoded is a series of videos where Huawei Employees answer questions from the internet. The aim of this series is to reveal the fun facts inside Huawei by interviewing Huawei Employees from different department.
CONCEPT
Using a pixel pattern and the color gradient drawn from the Huawei logo to created a quotation mark. This design not only resonates with the concept of "decode" but also serves as a symbolic frame that highlights significant messages.
Also, I have established the storyboard for the first episode, and the subsequent episodes adhere to this framework.
The project has been successfully executed, with the Senior Art Director and myself managing the art direction and editing of episodes 1 through 5. Huawei has continued to develop the Huawei Decoded series up to the present.
OUTCOME
ISAAC LAI
Innovative strategies for impactful communication campaigns.
Contact
Artistry
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