Coca Cola | ISAAC LAI

COCA COLA

This project is a series of designed report about Global Alcohol Polices & Key Trends Implications
for The Coca Cola System.

CONCEPT

In consideration of Coca-Cola's brand color and its alcoholic product line, I have created the following template during the proposal phase.

OUTCOME

The proposal was successful, and Coca-Cola approved the idea. I subsequently developed a series of three tailored reports covering various topics, including the current Coca-Cola alcohol product, Absolut Vodka Sprite, and a sports edition focused on alcohol policy and investment in sports.