BAT
British American Tobacco
British American Tobacco (BAT) is launching a series of informative infographics to enhance public understanding of their initiatives and products. These visually engaging graphics will convey important information in a clear and concise manner, making it easier for audiences to grasp complex concepts related to the tobacco industry and BAT's commitment to innovation and sustainability.
OUTCOME
As the lead on this project, I proposed the overall style and visual direction for the infographics. I guided the design team to ensure consistency and alignment with BAT's brand identity, fostering collaboration to create impactful visuals that effectively communicate the intended messages.
ISAAC LAI
Innovative strategies for impactful communication campaigns.
Contact
Artistry
isaaclai9713@gmail.com
+852 92202618
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