BAT
British American Tobacco

British American Tobacco (BAT) is launching a series of informative infographics to enhance public understanding of their initiatives and products. These visually engaging graphics will convey important information in a clear and concise manner, making it easier for audiences to grasp complex concepts related to the tobacco industry and BAT's commitment to innovation and sustainability.

OUTCOME

As the lead on this project, I proposed the overall style and visual direction for the infographics. I guided the design team to ensure consistency and alignment with BAT's brand identity, fostering collaboration to create impactful visuals that effectively communicate the intended messages.